Taking the Leap!
Brand Identity
Brand identity is the collection of visible elements that include color, typography, and a logo that identify and distinguish the brand in consumers minds. A thoughtful brand identity is essential as it creates a consistent brand experience for your customers and builds recognition.
01 — Visual Vision Board
After we understand your brand story, we’ll analyze your audience in order to stand out to them and the competitor market in order to stand out from them. We’ll create a visual vision board that will initially help determine color, type, logo shape, and imagery preference that we can draw inspiration from.
03 — Typography
A type treatment is a pairing of fonts that serves as a communication tool that reflects your brand's values.We’ll start by designing a system and selecting a primary, secondary, and tertiary type that best represents your brand and it suitable for various media execution.
05 — Imagery Inspiration
Brand imagery is the aesthetic appearance of your brand’s core messaging in form of graphics or photography that convey an emotion to your audience. We’ll consider your audience and what they’d respond to and acknowledge competitors in order to set your brand apart. Then, we’ll create an inspiration board of the ideal imagery style. Custom graphics, photography, or film pieces can be discussed as an add-on.*
02 — Color Palette
The color palette is a combination of colors that will help express the personality of your brand. We’ll make colors work for your brand and attract the right customers by combining color theory with business practices.
04 — Logo Design
The logo is the most important visual symbol for your brand as it is a representation of your brand and mission. People take one look at your logo and decide if you’re a brand for them.
We’ll first explore what your primary visual mediums will be to help design the most suitable shape and imagery. Then, we’ll create the various logotype and icon design.
Additional assets are such as Instagram highlight iconography can be discussed as an add-on.*
06 — Brand Guidelines Toolkit
After finalizing all visual brand elements we’ll create a design based document that serves as the brand foundation to maintain brand consistency.
Presentation pitch keynotes/decks can be designed as an addition add-on*
Timing
2 to 3 Weeks
Investment
Consultation will determine price &
save by bundling with ‘Website Launch’